Practitioner profile: Jennifer Schulte, Mars, Inc.
Jennifer Schulte, global engagement director at Mars, Inc. is presenting the keynote session at Melcrum’s Employee Engagement conference in London. Based in the US, Schulte’s passonate about ensuring that all associates of the company have the chance to feel fully engaged with their work. Not an easy task when you’re taking on a workforce of 68,000, as she explains, but inspiration is never far away.Read more Just added
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When will internal comms finally make a TV appearance?
Now that internal communicators and the value of the function is finally being recognised by global executive boards, surely now is the time for us all to step up and step out of our shells and into the public eye?
Keynote profile: Zrinka Lovrencic, Great Places to Work Institute
The keynote speaker at our Employee Engagement conference in Melbourne talks to Melcrum's head of content, James Bennett, about her upcoming presentation, as well as sharing some communication traits of the companies who make it onto the list.
Three processes to enhance your professional skills
Although we're capable of learning in many ways, there's rarely the time, especially in the workplace, to take a step back and consider how we're learning and whether or not we could be doing more to improve our communication performance. Here, Sue Dewhurst focuses on three processes you can try to boost your professional performance.
LAST WEEK'S HUB POLL RESULTS
You've been tasked with kick-starting a rebranding process. Where would you begin?
- Conduct some internal and external market research about current brand perception: 50.0%
- Get employees involved from the very start - without their buy in, rebranding would fail: 22.4%
- Arrange an all-employee 'Ideas Jam' to brainstorm future direction: 8.2%
- Meet with the board to identify their goals and ideas for the rebranding: 19.4%
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Speaker profile: Penny Lawson, British Airways
Penny Lawson is head of internal communication at British Airways. In this exclusive interview with Melcrum's Kelly Dyer, Lawson talks more about her demanding role, her function's relationship with BA chief executive Wille Walsh and the ongoing challenges she's facing this year.
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Setting your strategy and plan
Russell Grossman on the MacLeod Review: Being "in and visible" not invisible
As many companies focus on reengaging their employees after a very tough year, Russell Grossman explains how the findings of the recently published MacLeod Review, commissioned by the Department for Business, Innovation and Skills (BIS), reinforce that engagement is key to success. But how can communicators connect with this and demonstrate their capability to lead their organizations through change?







